But if you want to grow your podcast into a revenue-generating tool Of course, thanks to platforms like Anchor and Podcastle, you can record a podcast with nothing more than your phone and a lavalier microphone off Amazon. Invest in the right podcasting gearĪ quality podcast will mean quality equipment. Here’s all that a beginner needs to create an amazing podcast. And it takes less than you think to get started.
The same can’t be said for blog posts or any form of visual content.ĭone right, there are many advantages to starting a podcast of your own-new audiences, less competition, and greater intimacy among them. And they work as multitasking options, too - you can listen to a podcast while you cook or while you drive. Podcasts inspire deeper engagement – it's rare to find something to hold your attention for 30-plus minutes. Tech companies focusing on audio and other forms of original content like Spotify to Apple have been investing heavily into podcasts (see: multi-million dollar podcast deals with the likes of Joe Rogan or Prince Harry and Meghan Markle). Then there are the strategic reasons, too.
The ubiquity of mobile devices and shifting content consumption habits represent a huge opportunity for the growth of podcasts. Over 62% of Americans age 12 and up have ever listened to a podcast, and 38% listen every month.
If it’s been a while for you, chances are that someone you know has listened pretty recently. When was the last time you listened to a podcast? Why you should jump headfirst into podcasting Read on to learn the ABCs of podcasting for beginners. Have you thought about starting your own? If so, here’s what I dug up for how to get going in this new content direction. And we've got a pretty great podcast here at Buffer too! Check out the latest season of our podcast, Small Business, Big Lessons, where we speak to business owners about their experiences.
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